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WHY EXHIBIT?

Healthy Food Guide LIVE!

Healthy Food Guide LIVE! is New Zealand’s only event bringing the award winning, top selling Healthy Food Guide magazine to life.

Healthy Food Guide magazine is renowned for its easy delicious recipes, practical, expert advice and smart shopping tips. Now, we are turning the magazine into a major event so Kiwis can talk directly
to the experts, find and buy new products, get ideas for delicious new recipes, and have fun!

Healthy Food Guide has a readership of 404,000* and is New Zealand’s number 1 selling food magazine. Its readers are passionate about improving their health and are prepared to spend their money on finding healthy food options to incorporate into their daily lives. They use the magazine as a trusted resource and refer back to their copies regularly for recipes and health advice.

Incorporating the Gluten Free Food & Allergy Shows

For several years we have been running the hugely successful Gluten Free Food & Allergy Shows and now is the right time to expand these shows to the wider public who are looking for ideas and information on everyday healthy eating.

The Gluten Free Food & Allergy Show has been an unmissable calendar event for people living with allergies and intolerances. Healthy Food Guide LIVE! will reach an even wider range of health-conscious consumers for you to get your products in front of.

By exhibiting your product or service at the shows, you can:

  • Market your brand to a wide, health-conscious audience
  • Launch new products and services
  • Exhibit your full health-focused range
  • Demonstrate your products and services interactively
  • Sample and taste-test your products
  • Talk one-to-one with customers, getting immediate feedback on your product range
  • Sell products directly to new & existing customers over the weekend, developing new and strengthening existing relationships
  • Create long-term brand-loyal customers
  • Create brand awareness and develop a quality database so you can talk/sell to this audience long after the show
  • Network with exhibitors, trade and other industry personnel

Don’t just take our word for it. Here’s what our sponsors and exhibitors have to say:

“We are thrilled to be an inaugural sponsor of Healthy Food Guide LIVE!. Our customers are always looking for new healthy products, and this exciting evolution of the successful Gluten-Free Food &
Allergy Show market into the wider health-conscious market aligns beautifully with new initiatives that we are launching in-store.” Ross Martin, New World South Island Group Manager

“Goodness Kitchen Frozen Smoothies launched in October and one of our first marketing activations was the Healthy Food Guide LIVE! show in Christchurch. As a new brand to market, our objectives were to gain trial of our new products, hear customer feedback first hand from a knowledgeable crowd and ultimately convert to sales transactions.  Results from the event were above what we expected and showed a great return on investment. The specific targeted marketing of the event meant we talked to the right people for our Brand and there were no tyre kickers. Over the course of the show we sampled 4,000 smoothies and based on foot traffic through the show, we sold product to 1 in 4 consumers. Following the show we immediately signed up for the Auckland Event.” Brad Tilby, National Sales and Marketing Manager

Find out more!

Our friendly team is always happy to help. If you have any questions about the shows or would like to find out more about exhibiting, please contact us.

 

* Source Nielsen Media Research Q2 ‘15 to Q1 ‘16.